Inspiring a new audience

THE CHALLENGE

The Falls Event Center had 13 event venues (8 locations) in 5 states. We had the wedding business figured out, no problem. But what about all the other days of the week when people were not getting married? What could we offer to fill those Tuesday afternoons?

OUR APPROACH

Our event venues were designed to host all kinds of events, but people were not aware of that. Our Sales staff would go to networking gatherings empty handed trying to explain to businesses what the buildings offered. it was hard for them to image our conference rooms, game rooms and theaters. So we had to create something for them to take to business expos and other events that would show off the spaces and attract business people to come and book their events and small gatherings with the Falls.

The inspiration for this brochure was taken from the wedding brochure and its success. The design was different and catered to a different target, but the purpose was the same, to generate awareness and revenue.