This beautiful event venue was ready to rock the event business in Fresno!

THE CHALLENGE

Elite Event Venue was a new event space in Fresno, California. They have two venues on the property and desired to host all kinds of events. They specialize in the Wedding industry but also wanted their new site to attract other kinds of demographics such as business and life events. They wanted to portray themselves as elegant, yet still have a fun look to attract a wide variety of people.

OUR APPROACH

After meeting with the management and sales teams it was decided to focus on three event types that could encompass pretty much everything that one would celebrate. We had to find a balance in the design that represented that wide variety of event styles. The beauty of the two buildings, each with a different esthetic, was challenging to ensure that they were both given the same exposure.

The site has a clean, timeless esthetic that enables the colorful event photos to pop. Large inviting images were chosen to help their target market envision their event in the spaces. Content was created using descriptive verbiage that encouraged the imagination to be limitless.