While working at Summerhays Music, I had the opportunity to create collateral for the 2013 SLC International Jazz Festival. This was such a fun opportunity because I love me some Jazz!

MY APPROACH

After speaking with the client and getting specifics on what was needed, I started brainstorming. Being a musician I wanted to focus on the instruments that are typically recognized in the industry. I also researched typefaces, colors and anything else that had a look and feel of jazz. The horn became the defining instrument, while all other other instruments were represented on the passes.


We hosted clinics for high school and college students at Summerhays Music that featured some of the featured artists. Social media ads were ran targeting high school and college students. We also ran a social media contest for a student from each school to win tickets to the Festival.



Assets: Advertising Brochure, Passes, Banner, T-Shirt, Social Media Contest and Ads