Education with a cause.< /h3>

THE CHALLENGE

CE Karma was a new company offering continuing eduction for dentists, while giving back to the community. For every course that is attended, they gave free dental care to the underprivileged. They wanted a look that was appealing and professional, yet was a bit out of the ordinary so they would stand out.

OUR APPROACH

We worked closely with the client to learn as much as we could about what would appeal the that industry. The give back and the quality of the instructors were the most important things to communicate. We decided on the color green, as it represents growth and renewal. Continuing education is all about growing and making for money for that industry. To compliment the green, various shades of grey were chosen so that the green would take precedence. To bring in the client's desire to stand out, unexpected photography was brought in to pieces of the collateral. The client received great comments regarding that element of surprise.


Assets: Logo, Letterhead, Business Cards, CE Event Invitations, Email Templates, Brochure, web banners