The SLC Jazz Festival President asked me to give the festival a new look for 2013. They had had the same look for the last three years and they wanted an update. Their previous design had illustrated jazz players with a muted color palette. I too a different approach and decided to focus on the instruments. After creating a new logo, I wanted to use the angles in the typeface to give the instruments a broken up illustrated look. I updated the color palette and kept the background clean so the colors would pop. I am currently working on the 2014 design.